Google Adwords is an example of PPC advertising. Businesses can bid a certain amount on a keyword that may appear within a user’s search query. These keywords trigger Google’s algorithm to display the ad on the search engine results page (SERP) if it matches the user’s search words. By capitalizing this ad space with the right keywords and strategy, we ensure that your business is seen by the right people, at the right time, and for the right price.
In Pay-Per-Click campaigns, business ads are positioned at the top or bottom of search engine results pages (SERPs). Social Media platforms and other business websites within the ad network can also display a PPC ad. When a user clicks on the ad, they will be redirected to the business website or landing page and into the sales funnel as a paying customer.
Pay-Per-Click and SEO are both digital marketing strategies designed to help businesses reach new customers online. The primary difference between the two is that PPC is a quick, cost-effective way of advertising and generating leads, whereas SEO is a long-term strategy for marketing.
With PPC, businesses pay to have an ad show up in search results when user queries match with their keywords. With SEO, businesses try to earn their way to the top of search results by optimizing their website and content for Google’s algorithms.
When used together, PPC and SEO can complement each other and give your business the best shot at success online.
Since you pay for the actual click-throughs made on your ad, pay-per-click advertising has no fixed cost. Total cost of the campaign will depend on your business requirement, based on which we create media plans and estimate the number of clicks, impressions, leads, cost per lead, etc. Each time a click sends a user to your website, that amount will be charge to you.
Pay-Per-Click advertising is directed to users based on their recent interest, search queries and demographics. Search engines are the most common place for PPC ads to be displayed, since that’s where most people begin looking for a business. When someone searches for a query that matches the keyword in your ad, the search engine makes your ad appear at the top of their search results page. These ads can also appear on Google Play, Google Maps and specific websites in Google’s Display Network.
PPC ads also appear on popular social media sites such as Facebook, Twitter, and LinkedIn.
Other websites that are part of ad networks allow ads to appear on their sites. Such networks typically have a large reach and provide business with access to potential customers.
As a certified Google Ads agency, we create campaigns that are designed to maximize clicks and conversions for business of all types. Our team monitors campaigns and makes adjustments along with your inputs, turning every possibility into a sales opportunity. For quick and cost-effecting pay-per-click advertising in Dubai, reach out to us.
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