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P.O Box: 237159, Office M-38, Curve Building, Sheikh Zayed Road, Dubai

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1. What is a Lead Generation agency?

A lead generation agency helps you build a customer base by connecting your business with potential customers. Lead generation agencies are a great way to get the word out about your brand. They help you identify and reach the right audience for your product or service, which can increase sales and revenue for your business.

2. How does Lead Generation work?

A lead generation agency will first understand your business goals and target audience. The next, and most important part of the lead generation process, is creating content that is useful for the target audience. Content that is helpful and can be shared will reach a wide audience, generating interest that is relevant to qualified leads. These leads are then forwarded to your sales team and are ready to be converted to a customer!

3. What are the types of lead generation?

 Lead generation can be achieved via outbound or inbound marketing. 

Inbound lead generation allows customers to initiate an interaction with you organically. For this to be effective it is recommended that website content be personalized; helpful content be created and shared which engages the audience; and have relevant conversations on social media so the audience is talking to you out of their own interest. Word of mouth, editorials and press releases, offline advertising, product demos, webinars, opt-in emails, polls and surveys are few inbound types of lead generation.

On the other hand, outbound lead generation spreads word about your business by reaching out to a customer to create sales opportunities. Some examples are cold calling, bulk emailing, display-ads, pay-per-click campaigns, etc.

4. What is your lead generation strategy?

The first rule of lead generation is to go looking for potential customers where they are most active.  The market is a busy place and in order to focus our marketing efforts, we create user personas that align with your business goals. We create engaging content and direct it toward real-time users that fit this persona, instead of reaching out to the entire market.

  1. First the Target Customer is identified based on the niche
  2. Using this holistic understanding of the target audience, our lead generation service then plans for and builds marketing assets and useful content.
  3. Users that engage with the content are then directed to a website Landing Page with a Call to Action & Enquiry Form that they can fill and initiate a connection with the business
  4. In addition to that, creative advertising campaigns help increase traffic on the LP through paid campaigns like Google Search, Display ads, Social media marketing, etc.
  5. Visitors engaging with the business are converted to qualified leads and are forwarded to the sales team to complete the rest of the sales process
  6. Wisoft provides clients with a Lead Management System so that they can view all the leads in a single system, contact them via call / email & can update the status against each lead. 

While it is difficult to guarantee successful lead generation programs, it’s possible to create a robust strategy and gather insights that will help improve the campaign each time. Performance marketing as a part of lead generation programs enables businesses to develop targeted campaigns and track ROI in real time. 

The responsibility of lead generation is shared by the sales and marketing team. The first few steps of the lead generation process depends on the effort of the marketing team to convert a visitor to a lead. The following steps of the process is taken over by the sales team who then enriches the customer’s journey. 

Lead generation allows your company to engage with audiences that know about your business. Emailing people who are not interested in your product/service can lead to your business being flagged as spam. If many people spam your messages then the service provider sees your business as spam, blacklisting you and causing harm to your reputation.

Inbound Leads: this type of lead generation draws people toward the brand’s product or website. We can do this by publishing blog posts, social media posts or a simple e-book. By creating and promoting useful informative content, people align their interests with the services a company has to offer. This in turn makes them inquire further about your business.

Outbound Leads: In this traditional method of lead generation we actively reach out to customers through cold-calling or emailing. We can even host webinars or trade shows that engage people in a real-time activity. The key is to connect with a list of contacts that are targeted according to our sales plan.

It takes an average of six to eight weeks for a lead to go from initial contact to conversion. The cycle varies depending on the type of product or service being offered and the level of interest from the lead. For more complex products and services, it can take up to three months for a lead to make a purchase.


The key to generating leads is staying top-of-mind with your prospects. You can do this by providing them with valuable content that educates them about your product or service and its benefits. Maintain connections and keep in touch with customers regularly, whether it’s through email, social media, or phone calls.

It is important to track different metrics of your lead generation campaign to know if it is meeting your business goals. Reporting key measurables such as qualified leads on a monthly basis, the sales opportunities pouring in from leads, number of engaged accounts per target accounts listed, etc. provide insights into the marketing campaign and help us improve it further.

A lead generation campaign is created with the purpose of developing interest in a product or service among potential buyers, who turn into qualified leads for your business. improve it further.